Smile Mission
Captain Smile and Lady Smile run the missions and guide kids through every step.
Meet the teamWorth coming back to
A routine that can become a daily appointment.
The 2 minutes
Restart the timer and the song.
The stories
Meet the characters again in new adventures.
The activities
Play, color, learn and create.
Lily
A special moment built around a first baby tooth.
Welcome to CHOKODENT
Brushing teeth becomes an adventure.
Characters, stories and a 2-minute ritual that make kids want to take part in their own brushing routine.
Made for kids. Also designed to reassure parents.
The CHOKODENT ritual
Two minutes. A real mission.
Start the song, follow the steps, and stay with the characters until the timer runs out.
Ready?02:00Go!
For the everyday brushing moment
Toothpaste.
A chocolate-flavored kids' toothpaste, designed to make brushing feel more familiar, more playful, and easier to fit into the daily routine.
0–6 yearsChocolate flavor50 ml450 ppm fluoride
Price coming soon
Use according to the instructions on the packaging.
Electric toothbrush.
Two electric versions with lights and a short 30-second melody timed to the brushing rhythm, or a classic battery-free version.
Lights30-second melodyClassic version also available
CHF 35.90
Reviews & testimonials
What families are saying.
Every published review is a real experience, shared with the consent of the person who wrote it. No review is ever made up.
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For parents
Simple answers for the moments that matter.
Brushing doesn't look the same in every family. Here you'll find practical guidance, without guilt and without overcomplicating the routine.
My child refuses to brush their teeth
A few approaches to understand the resistance and bring cooperation back to the routine.
Flavor, mint, and sensations in the mouth
Understanding why taste and sensation can affect how well brushing is accepted.
How do I guide brushing time?
Simple guidance for structuring the moment step by step.
First teeth: where do I start?
The first steps to take as soon as teeth come in.
A bigger mission
Passing on good habits, beyond the product.
CHOKODENT's vision doesn't stop at the bathroom sink. The brand also wants to build prevention and education projects for families.
Discover the prevention project